PSFK at Luxury Briefing 2007

PSFK at Luxury Briefing 2007
Innovation
Amanda Gore (PSFK London)
  • 15 november 2007

Yesterday I spoke on a panel at the 2007 Luxury Briefing Conference about why web 2.0 is critical for brands, and briefly offered some ideas on the ways in which the luxury arena could embrace digital for the future. For such an influential market sector it is incredible that so many major players are still so averse to understanding the potential for their brands, and much of the day seemed to be spent on explaining what luxury on the web is now, rather than ways in which it could – and should – be leading online.

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