A few days ago, Engadget-founder Peter Rojas sat down with PSFK to discuss the recent unveiling of his newest project, RCRD LBL, a network of brand sponsored record labels published in blog format offering free music and multimedia content from both established and emerging artists. RCRD LBL develops its own artistic content as well as serving as a portal to a diverse set of international labels that includes Germany’s Kompakt and U.S.’s Downtown Records (which holds Cold War Kids and Justice in its roster). Along with a growing list of DRM-free MP3s, the site offers commentary, tour dates, music streaming channels, and widgets to satisfy even the most avid music freaks. In the video, Peter also explains the dynamics of working with brands to support this venture.

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