Report From The Futures of Entertainment 2 Conference
For the discussion on Fan Labor the speakers were Mark Deuze (Indiana University), Jordan Greenhall (DivX), Catherine Tosenberger (University of Florida), Elizabeth Osder (Buzznet), Raph Koster (Areae). This debate raised more questions than answers as we tried to navigate the grey areas created as citizen generated content increasingly contributes to the value of brands and in turn, the effect that has on the user.
When a fan is selected or rewarded in some way it can have a serious negative impact on a community as most fans operate on a basis of ‘Leave me alone, but acknowledge what I’m doing,’ but expect to be authentic participants. Attention is the renumeration the majority of fans want, once dollars are entered into the equation there are inevitable questions of control. With user generated content there is a social contract that’s about being credible, transparent, and authentic.