Unpackaged: Shopping As It Should Be
Forget your multi-stores banding around the words ‘eco’ or ‘green’ and giving you ‘plastic bags made from 33% recycled material’, how about going back to the good old days of community shops where products were locally-grown, packaging was scarce, and people were friendly. Unpackaged is just that; a store created to be at the heart of the community, and aiming to make environmentally-aware shopping mainstream, desirable and convenient.
Believing packaging to be unnecessary and wanting to sell locally direct to the community who can bring and re-use their own bags, jars and boxes, Catherine Conway created her wonderful store to show consumers that there is another way possible. As she explained, “Everyone treats consumers like they’re really stupid, as though they need all this labeling and packaging. My customers are really intelligent, they get it”. And so do the suppliers; Unpackaged buys in bulk from fair trade companies, gives preference to suppliers who are cooperatives or social enterprises, and does packaging swaps with smaller suppliers to minimize unnecessary waste.