Update: Unilever Continues Sending Mixed Messages

Update: Unilever Continues Sending Mixed Messages
Advertising
Christine Huang
  • 19 november 2007

We here at PSFK like to think we have a sense of humor. But we couldn’t help but feel a bit nauseated by CollegeHumor‘s “World’s Dirtiest Film,” a short movie created by Unilever‘s Axe Shower Gel and David Spade (and also featuring some frat party-generated content found on the web) that makes a farce of the corporation’s simultaneous Dove “Real Beauty” campaign. The short movie speaks to the glaring contradiction pointed out by filmmaker Rye Clifton in his video response to Dove’s Onslaught Film in which he uses battling clips from Dove’s “Talk to your daughter before the beauty industry does” spot and Axe’s hypersexual (and arguably misogynistic) commercials. The Axe film is just the latest move by Unilever to undo the PC strides it had been making with Dove, featuring little more than four and a half minutes of greasy ribs/mud/foam/bikini-clad women (the beauty industry’s best friends) acting and getting dirty. View it here.

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