When we were in Germany in the summer, we came across a young soda contender called Premium-Cola – one of a number of local brands offering a different flavor to the US originated brands. In this interview with founder Uwe Lübbermann details the forward-thinking philosophy that fuels the company, how that flows into the products (and ingredients) and how everyone from the supplier to the customer work as a team.

Can you tell us a little more about your cola drink?

Premium-Cola was been founded in 2001 by a disappointed fan group of afri-cola, which had secretly changed their recipe and did several other things wrong in our opinion. At first, we only did 1000 bottles for us, but then our idea went further to prove we could do better than normal business. We do not produce a cola primarily, at least in our opinion. Premium has developed a different approach towards doing “business” compared to normal companies like the (much bigger) Bionade. Business and morals can work together, and in a very stable wayalso. Premium (still) exists and works out funny in several ways.

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