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Uwe Lübbermann Talks To PSFK About Premium Cola

Uwe Lübbermann Talks To PSFK About Premium Cola
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Piers Fawkes, PSFK
  • 28 november 2007

When we were in Germany in the summer, we came across a young soda contender called Premium-Cola – one of a number of local brands offering a different flavor to the US originated brands. In this interview with founder Uwe Lübbermann details the forward-thinking philosophy that fuels the company, how that flows into the products (and ingredients) and how everyone from the supplier to the customer work as a team.

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