Wired Magazine Favors Greens Over Green With Gift Store

Wired Magazine Favors Greens Over Green With Gift Store
Piers Fawkes, PSFK
  • 29 november 2007

The Wired Store in New York’s Soho is yet again a brand extension gone wrong. Oh it looks nice, but we have a little bit of a problem with the content and why it’s there.

For starters, while publishers have to clearly specify in their mags what is paid for content and what is not, that rule fails to be considered when it comes to their retail spin offs. It’s not about curation as you might expect – the Wired Store is full of crap we just can’t imagine anyone on the Wired editorial team really cares about. You can here the team singing, “Do what we say, not what we do.” The majority of these gadgets must be there, in our opinion, because it’s paid-for-placement with zero transparency: banks of laptop PCs (yes PCs!), dodgy cameras, fat-boy cushions and X-Box systems. OK, they threw in an Apple laptop, a $100 laptop and a Wii in to distract us. Overall though, most of the stuff is a poor reflection on the magazine that should be a thought leader in the technology space.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.