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World’s Worst Products & Brands

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The world federation of consumer organizations, Consumers International (CI) have announced the winners of their International Bad Product Awards. Nominations were submitted by the 220 international consumer organizations that are members of the federation and the awards aim to "highlight failings of corporate responsibility and the abuse of consumer trust by internationally recognised brands."

Piers Fawkes, PSFK
  • 1 november 2007

The world federation of consumer organizations, Consumers International (CI) have announced the winners of their International Bad Product Awards. Nominations were submitted by the 220 international consumer organizations that are members of the federation and the awards aim to “highlight failings of corporate responsibility and the abuse of consumer trust by internationally recognised brands.”

This year’s winners are:

Coca-Cola – for continuing the international marketing of its bottled water, Dasani, despite admitting it comes from the same sources as local tap water.

Kellogg’s – for the worldwide use of cartoon-type characters and product tie-ins aimed at children, despite high levels of sugar and salt in their food products.

Mattel – for stonewalling US congressional investigations and avoiding overall responsibility for the global recall of 21 million products.

With the overall prize going to:

Takeda Pharmaceuticals – for taking advantage of poor US regulation and advertising sleeping pills to children, despite health warnings about pediatric use.

Richard Lloyd, Director General of Consumers International, says:

“These multi-billion dollar companies are global brands with a responsibility to be honest, accountable and responsible. In highlighting their short-comings Consumers International and its 220 member organisations are holding corporations to account and demanding businesses take social responsibility seriously.”

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