Youth Now React To Commercial Culture By Creating Commercial Culture

Youth Now React To Commercial Culture By Creating Commercial Culture

Today, instead of being in a band or writing a novel, the youth make brands.

Piers Fawkes, PSFK
  • 2 november 2007

At the Polygamous Wedding conference in New Orleans on Oct 26, Rob Walker talked about something he noticed in youth culture which has never existed before. In the past youth has rebelled and rejected commercial culture but the New York Times Magazine writer believes that for the first time youth have responded to commercial culture by creating their own commercial culture.

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