It's the end of the year and probably now is the best time to provide a critical eye on the 2007 Trends predictions we made last January... so how did we do??

It's the end of the year and probably now is the best time to provide a critical eye on the 2007 Trends predictions we made last January:

BRAND ABSTINENCE

We said:

In response to this inertia by larger brands, some consumers will react by engaging in brand abstinence. When no healthy products are available, these consumers will ask questions like, “Why should I replace my phone so often? What will happen to my old one? Why upgrade my PC? Do I really need a faster machine made of plastic and metal just to surf the web?” They will wonder what their product purchase decisions will mean to the world around them.

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