2007 Trend Forecast: How Did We Do? Part 1

2007 Trend Forecast: How Did We Do? Part 1
technology

It's the end of the year and probably now is the best time to provide a critical eye on the 2007 Trends predictions we made last January... so how did we do??

Piers Fawkes, PSFK
  • 19 december 2007

It’s the end of the year and probably now is the best time to provide a critical eye on the 2007 Trends predictions we made last January:

BRAND ABSTINENCE

We said:

In response to this inertia by larger brands, some consumers will react by engaging in brand abstinence. When no healthy products are available, these consumers will ask questions like, “Why should I replace my phone so often? What will happen to my old one? Why upgrade my PC? Do I really need a faster machine made of plastic and metal just to surf the web?” They will wonder what their product purchase decisions will mean to the world around them.

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