ESPN, the US cable sports network, is planning an international expansion, saying it is “absolutely interested” in acquiring UK rights to the English Premier League when they are next auctioned in 2009.... Mr Bodenheimer [president of ESPN] said the group was “bullish” about its US prospects, having tied up the most popular sports such as basketball, American football, baseball and stock car racing, to long-term deals.

Although, some US cable subscribers can find the English Premier League soccer matches in the deep dark corners of their cable listings, they're not exactly bunched in the prime time viewing schedule. That might change in 2009 as ESPN are bidding for the rights of what is considered one of the best soccer leagues in the world. The FT reports:

ESPN, the US cable sports network, is planning an international expansion, saying it is “absolutely interested” in acquiring UK rights to the English Premier League when they are next auctioned in 2009.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in