Last week saw the launch of Evo, an impressively extensive online resource and marketplace for all things eco-friendly. The site includes green evaluations of over 2 million products, including nearly 600 appliances and 5000 toys from 50 retailers, based on a rating system that takes into account “what [the product]’s made from, how it’s produced, the distance it travels to reach the consumer, and what type of energy is used to power it.” Evo also serves as a resource for those looking to not just buy green but support it in other ways, providing information on topics like cleantech investing, solar technology, and environmentally-friendly electronics innovation. While Evo is undoubtedly a great addition to the online retail world, wouldn’t it be great to see these green ratings as an integrated part of megasites like eBay and Amazon?

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in