Evo: A Greener Online Marketplace

Evo: A Greener Online Marketplace
technology
Christine Huang
  • 3 december 2007

Last week saw the launch of Evo, an impressively extensive online resource and marketplace for all things eco-friendly. The site includes green evaluations of over 2 million products, including nearly 600 appliances and 5000 toys from 50 retailers, based on a rating system that takes into account “what [the product]’s made from, how it’s produced, the distance it travels to reach the consumer, and what type of energy is used to power it.” Evo also serves as a resource for those looking to not just buy green but support it in other ways, providing information on topics like cleantech investing, solar technology, and environmentally-friendly electronics innovation. While Evo is undoubtedly a great addition to the online retail world, wouldn’t it be great to see these green ratings as an integrated part of megasites like eBay and Amazon?

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