A panel chaired by Juan Guillermo Tornoe looks at the Hispanic market, it's relationship with traditional America, its similarities, its differences and the important trends developing within it. The panel includes Jennifer Woodard and David Morse (New American Dimensions).

A panel chaired by Juan Guillermo Tornoe looks at the Hispanic market, it's relationship with traditional America, its similarities, its differences and the important trends developing within it. The panel includes Jennifer Woodard and David Morse (New American Dimensions).

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Key Points:

JUAN – Are all Hispanics earning $35,000, have recently moved from Mexico, have large families and are blue collar? America thinks so! In reality, there’s so much richness and variety – and what we see in LA is different in NYC and in Austin, Texas. It’s a matrix. We have to consider Socio-Cultural Level; County Of Origin/Heritage; Language of Preference; Level of Assimilation; Place Of Residence; and Generation.

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