LATimes.com Adds New Social Tools
The L.A. Times is beefing up their user engagement strategy through two new deals, announced yesterday.
First, they will be teaming with Aggregate Knowledge to deliver user-driven content suggestions on The Times web site (starting in Travel, them rolling out to others in coming months). The Pique Onsite Discovery software makes “People Who Viewed This Also Viewed That”-type recommendations popularized Amazon and other e-commerce sites.
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