LATimes.com Adds New Social Tools
The L.A. Times is beefing up their user engagement strategy through two new deals, announced yesterday.
First, they will be teaming with Aggregate Knowledge to deliver user-driven content suggestions on The Times web site (starting in Travel, them rolling out to others in coming months). The Pique Onsite Discovery software makes “People Who Viewed This Also Viewed That”-type recommendations popularized Amazon and other e-commerce sites.
They’re has also investing in Mixx, a social news website that launched in October. On Mixx (dubbed “Digg for non-geeks”) users upload and vote on news, information and multimedia content, as well as form groups based on interest and location. The partnership will provide latimes.com readers direct access to Mixx from Latimes.com where they can one-click contribute stories from the site. In addition, they’ve done some SEO inside the Mixx site for Times content.