Lynx’s Dark Temptation = Armpit Dessert
Unilever’s Lynx Deodorant (the UK version of Axe) has a new scent that sounds good enough to eat—and that’s the whole idea. Concocted from chocolate, frozen ginger, coriander, sage, black basil, pear sorbet and whipped cream, Dark Temptation is supposed to turn on women’s taste buds, making men into man candy.
Culinary scents are not new. Fresh’s line could sit on your spice rack, and Demeter has some like Chocolate Covered Cherries and Cotton Candy—but those are for ladies. As Mad Comment’s Nikki Preston points out, this confection of a body spray probably smells awfully feminine. Doesn’t the wearer need to like the scent above anyone else? Perhaps it should be marketed to women instead.