Magazine Profits Way Up, Advertising Way Out
Consumer Reports Magazine influences millions of impressions and purchases every year by thoroughly testing thousands of consumer products then reporting the results. Based solely on their wide audience reach, CR could have turbo-powered media sales and advertising revenue. But they don’t…because they don’t advertise in print. Or online. Or anywhere. And they still manage to make $208 million in revenue while curbing a $28 million operating budget.
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