Church of the Customer points us to a terrific example of the ultra-premium anti-branding status of a very special and rare beer. Brewed by silent monks in Belgium, Westvleteren beer can only be purchased by making an appointment via telephone. And if you’re one of the lucky few that were able to place an order, don’t tell too many people about the treasure you’ve found, because you’re only allowed to purchase two, 24-bottle cases per month.
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