More Socially Conscious Retail

More Socially Conscious Retail
Innovation
Orli Sharaby
  • 4 december 2007

Interwoven Threads is a new company hoping to create a brand new business model for fashion. Started in Kansas City by Andy Woolard, the company sells nicely designed organic cotton t-shirts for $25 a pop, and for every shirt that’s purchased, a duplicate is donated to reStart, a Kansas City-based homeless-advocacy organization. At the moment there are only three styles to choose from, all in shades of brown and aqua, all emblazoned with whimsical, artsy scrawl.

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