Owning The Idea: The Designer Fire Extinguisher
EMail
Facebook
TwitterRob talks about the elegant 'designer' fire extinguisher that sells for $25 in HomeDepot (the red ones retail at about $9) and points out that in the awards it has won and the reviews that it's received, no-one ever mentions how well it works - just how good it looks.
The subject of a recent Rob Walker column in the New York Times magazine reminds us of a key trend Allan Chochinov told us about in his presentation at PSFK Conference New York 07. Allan argued that we were beginning to consume the idea of a product as much as consuming the product itself (you watch the video and work that out). Rob talks about the elegant ‘designer’ fire extinguisher that sells for $25 in HomeDepot (the red ones retail at about $9) and points out that in the awards it has won and the reviews that it’s received, no-one ever mentions how well it works – just how good it looks.
Now Track More Ideas
Learn About Our Membership Services
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
Full breakdownJoin us for our upcoming January 19th half-day conference, where the research team will be previewing our upcoming Future of Retail 2019 report, a DTC Playbook for brands (and their customers). This conference will explore the themes in this flagship survey of innovation in retail with talks, expert speeches and an immersive exhibition. Additional sessions will provide further immersion.
