Celebrating the heady days of the early nineties, the “golden days” of hip-hop when urban culture was rich with innovation and just on the brink of mainstream acceptance, a party called simply “1992” is gaining popularity in NYC and has even been replicated in cities as far off as Amsterdam and Paris.

From The New York Times:

“The ’90s felt very, very underground, and not everyone really heard it,” said Oscar Sanchez, 30, a break dancer who put together the first 1992 event at the meatpacking district club Lotus. While contemplating themes for a new party, he opted for the music he cherished as a Brooklyn teenager: besides hip-hop and R&B, popular mutations like new jack swing, hip-house and dance hall reggae. “I picked 1992 because it was the pinnacle of fashion and that whole sound,” he said.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in