Provenance

Provenance
Design

"In 2008, provenance is going to become more important at luxury goods companies as CEOs decide whether to downgrade their brands (they wouldn't call it this, but we would) by shutting workshops and moving the work to Asia to improve margins, or take a long-term view and keep investing in craftsmanship, education and maintaining manufacturing facilities above the shop."

Piers Fawkes, PSFK
  • 5 december 2007

We’ve been regularly looking at the trends of ‘local‘ and ‘craft‘ in these pages, but the future-focused December 07 issue of Monocle magazine explores these trends further by looking at the concept of ‘provenance’. Monocle says:

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