The recently launched Paypal Storefront Widget allows any online sellers (from one-man craft shops to independent record labels) to use the secure payment transaction service by embedding the widget on their site. While the widget isn't completely customizable – you're stuck with a set size and it only supports transactions in US dollars, the platform makes e-commerce transactions easier for both buyers and sellers. The widget includes a picture index of the items for sale through the widget, product pages giving customers a larger view of the selected items,  an in-widget shopping cart, and a  page that explains the store's policy and conditions (also within the widget). Sellers can also notify their customers' if their store is closed or when items are sold out. According to TechCrunch, Paypal hopes the service will be used by social networking sites and blogs, not just online retailers:

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