"In 1950 they said that design was just to sell more - that was the cynical designer. After that there was the narcissistic designer - the fantastic designers who only design for other fantastic designers. After that we have designers like me who try to deserve to exist while we are ashamed to do this useless job. We make the object for the result - for the profit for the human being?"

Philippe Starck presents at TED on ‘Why Design’:

“I think my job is useless and after the previous speakers I feel like a shit. I don’t know why. I feel like an imposter. As I have nothing to show we can speak about something else. Let’s talk about how I work… in 1950 they said that design was just to sell more – that was the cynical designer. After that there was the narcissistic designer – the fantastic designers who only design for other fantastic designers. After that we have designers like me who try to deserve to exist while we are ashamed to do this useless job. We make the object for the result – for the profit for the human being?… If we don’t understand that we are a mutant of the earth and if we think we are the ‘final man’ then we will stop evolving. No one is obliged to be a genius, but we are all obliged to participate… We have a duty of vision – the higher we rise our vision, the more we will see the future and the more important we are.”

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