Vulkan On 2007: Advertising Suffers While Innovation Blooms
This year hasn't been a wonderful one for advertising professionals—unless your business is advertising conferences entitled "The Future of Marketing"—but 2007 will prove to have been a remarkable year for the marketing profession in general.... But it may end up being good news for the people who actually buy products and services—or those who care to think differently about what's really needed from brands these days.
Business Week has invited Johnny Vulkan to discuss his view on the year in advertising (2007). The PSFK friend and partner at Anomaly painted a not-too rosey picture of the sector. He says that there are a lot of great brands are now being developed without the traditional support of advertising – resting on their values as good products and services.
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