Earlier this year there seems to have been a big call to create less new products that are better, longer lasting and/or more useful . ...The mantra of "less" which is a natural offshoot of carbon-footprint thinking, combined with the mantra of "less" which is a natural offshoot of overfishing, combined with...

Earlier this year there seems to have been a big call to create less new products that are better, longer lasting and/or more useful. Seth Godin reminds us that the message seems to have dropped off the radar somewhere.

Sometime in the last year, it feels to me, the story changed. The mantra of “less” which is a natural offshoot of carbon-footprint thinking, combined with the mantra of “less” which is a natural offshoot of overfishing, combined with… have made shopping in a store like [Wholefoods] a contest over who can have less impact.

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