Why Zune Isn’t Cool

Why Zune Isn’t Cool
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Influx Insights has an interesting thought piece on why, despite the hip parties and laser sketchings, Microsoft's Zune remains uncool. An extract: Zune maybe doing some great stuff- cool, beautiful ads, great work with artists, fantastic parties, but it can8217t rely on others to make it interesting, it needs to be interesting itself.

Piers Fawkes, PSFK
  • 5 december 2007

Influx Insights has an interesting thought piece on why, despite the hip parties and laser sketchings, Microsoft’s Zune remains uncool. An extract:

Zune maybe doing some great stuff- cool, beautiful ads, great work with artists, fantastic parties, but it can8217t rely on others to make it interesting, it needs to be interesting itself. Zune can do this by doing some interesting and sadly we8217ve yet to see it, but82308230.

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