A Little Perspective On The Target-Blogger Hype

A Little Perspective On The Target-Blogger Hype
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The thing is, Shaping Youth is a nobody - only after a lot of hype and linkage from other blogs, they’ve managed to get a very low Authority of 108 on Technorati (that means 108 blogs have lined to them in the last 6 months). ...Shaping Youth should be far from influential( although we’re sure some PR agency is waving all the blog posts now in front of a Target exec reminding them how much they need a blogger strategy).

Piers Fawkes, PSFK
  • 30 january 2008

Some of you might know about Target‘s non-response to a blogger. Although the case highlights how large organizations still struggle to cope with citizen media, it also highlights the arrogance of bloggers. The thing is, Shaping Youth is a nobody – only after a lot of hype and linkage from other blogs, they’ve managed to get a very low Authority of 108 on Technorati (that means 108 blogs have lined to them in the last 6 months).

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