Apple’s Version of Video-on-Demand, straight to your AppleTV

Apple’s Version of Video-on-Demand, straight to your AppleTV
Christine Huang
  • 15 january 2008

Besides unveiling the MacBook Air, Apple also made some interesting announcements today regarding their iTunes movie downloads as well as the AppleTV. Some hefty additions have been made to iTunes’ offerings, with nearly every major film studio (including Touchstone, Miramax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal and Sony) having agreed to offer first-run movies through iTunes, one month after their DVD release dates. Movies will be viewable instantly on Macs, PCs, all iPods and the iPhone, available for 30 days from the date of purchase (with 24 hours to complete the viewiing). New releases will be priced at $3.99, with older titles selling for $2.99 (an extra dollar gets you your purchase in HD).

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