Axe UK Avoids Crapping On Sister Brand Dove With A Decent Bit Of Cheekiness

Axe UK Avoids Crapping On Sister Brand Dove With A Decent Bit Of Cheekiness
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site, but sometimes it makes us chuckle - and it's of particular interest when it comes from a company that has been criticized for having two brands with opposing messages about women. This work by BBH keeps well-entrenched in the cheeky-lad camp, while not totally destroying the messaging Unilever created around tubby-girl brand Dove.

Piers Fawkes, PSFK
  • 8 january 2008
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