With the rise in midday video snacking, BigThink is hoping to appeal to snackers looking for more than just some passive lunchtime amusement. The new niche video site (currently in beta) features experts in a wide array of subjects, from business to science to politics, usually answering one question in only 3 to 5 minutes. Simple. Viewers can watch, embed, and share videos of “big thinkers” like Senator John McCain, Psychologist Steven Pinker, and NY Times columnist and economist Paul Krugman sharing their punditry as concisely as possible. Currently, BigThink’s library includes 2,000 clips from 85 thinkers but is constantly growing. The site hopes to eventually feature new interviews on a daily basis.

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