Can Opposing Brands Created By Intercompany Marketing Teams Survive?
Grant McCracken has a debate going on over at his blog about the discussion about Unilever and whether it can continue to own brands like Axe and Dove with such opposing brand values. ...We're left understanding that Axe and Dove aren;t seperate companies that Unilever owns (and therefore may have some reason to act differently) - just different departments on different floors in the same grey building.
Now Track More Ideas
- Healthy Grocer Caters To Wellness Consumer Demand For Health At Convenience
- DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers
- PSFK Retail Conference Preview: How A Natural, Cruelty-Free Oral Care Brand Is Disrupting The Industry With A Single Word: Hello
- Telemedicine Startup Straightens Patients’ Teeth From The Privacy Of Home