If there’s anything we’ve learned from brands exploiting YouTube, it's that user-generated content is synonymous with unpaid interns. Flickr takes a page from Wikipedia’s work-for-nothing-but-a-sense-of-worth book and gambles a long-term partnership on it.

When The Library of Congress determined it needed 1,500 photographs (sans copyrights) from 2 of their most popular collections tagged, they knew they couldn’t do it solo. With over 20 million unique tags to properly record, archive and search galleries of images, Flickr proved to be a perfect fit. Enter The Commons project.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in