Along with the rise of mobile novels in Japan, there is another Asian country that is innovating on the delivery of content to the mobile phone. This month, one of Bollywood’s biggest film names is releasing the first ever serial for the mobile phone in India.

Rajat Rajshri’s media company has been on the front lines of digital content delivery in India, producing specialized content for handheld devices and releasing movies simultaneously online and in the theaters. This time, Rajshri has produced a “90-episode series, with three minutes per episode, and it is in the humour genre.”

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