Bread & Butter is a fashion trade show that started out as an alternative to mainstream shows, but has quickly gained prominence as one of the most talked-about (and blogged-about) fashion events of the year — all without losing its street cred. This year, Bread & Butter KING SIZE in Barcelona attracted nearly 100,000 visitors, mostly fashion industry professionals, to view its 945 exhibitors. Treehugger has a great recap of the event from an eco-friendliness perspective, highlighting brands like Nudie Jeans, Komodo and TOMS shoes.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in