According to a recent study by PEW, while overall online content creation has seen a surge since 2004, teen girls and boys in the U.S. are choosing different mediums to express themselves online. The report shows that teen girls choose to blog and post photos more than their male counterparts, while teen boys are more  likely to post videos online:

Girls continue to dominate most elements of content creation. Some 35% of all teen girls blog, compared with 20% of online boys, and 54% of wired girls post photos online compared with 40% of online boys. Boys, however, do dominate one area – posting of video content online. Online teen boys are nearly twice as likely as online girls (19% vs. 10%) to have posted a video online somewhere where someone else could see it.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)