When challenged to create a relevant museum/experience for Lucas Bols and all of its brands, the Dutch Booze brand responded by creating House of Bols.

In March of 2007, across from the Van Gogh Museum, House of Bols is a hybrid museum and brand extension – “it’s an adventure of the senses and an initiation into the world of cocktails and bar tending.” Visitors can learn about the rich history of the worlds oldest distillery, test their taste buds in The Hall of Taste (pictured), and even try their skills at flair bar tending.

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