The New York Times runs an article on how people are manipulating their online image to present themselves in a positive way in our hyper connected world. Keen readers may remember the Black Coat, Red Coat theory that we introduced on a BBC World Service show in 2006 - the theory describes how we can't shield our privacy with a black coat so instead we need to project it in the same way we wear fashion - i.e. we need to don a red coat or other digital apparel of our choosing. At the time we presented the theory we weren't too sure what these red coats were actually going to be made up with but the NYT shines some light on the methodology people are using...

The New York Times runs an article on how people are manipulating their online image to present themselves in a positive way in our hyper connected world. Keen readers may remember the Black Coat, Red Coat theory that we introduced on a BBC World Service show in 2006 – the theory describes how we can’t shield our privacy with a black coat so instead we need to project it in the same way we wear fashion – i.e. we need to don a red coat or other digital apparel of our choosing. At the time we presented the theory we weren’t too sure what these red coats were actually going to be made up with but the NYT shines some light on the methodology people are using:

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