Is Good The New Green?

Is Good The New Green?
Innovation

Here's a quick comment about a theme which we may explore at the PSFK Conference New York in March (tbd) - is 'Good' this year's Green? 'Green/ is no longer enough, and green can be confusing - it's about companies and consumers doing good by others, making the right choice and applying common sense.

Piers Fawkes, PSFK
  • 11 january 2008

Here’s a quick comment about a theme which we may explore at the PSFK Conference New York in March (tbd) – is ‘Good’ this year’s Green? ‘Green/ is no longer enough, and green can be confusing – it’s about companies and consumers doing good by others, making the right choice and applying common sense.

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