An important article at the BBC lets us know that drinking in Britain remains friendly and sociable as long as you keep up and get your round in. A survey of 7,500 people across 15 European countries has found that in Britain - as well as Sweden - 82% of respondents are happy to buy a round of beer. ...It's rather like being told donkeys still eat strawberries or that bears continue to regard the woods as a toilet, but a survey has suggested that Britons like buying drinks in rounds.

An important article at the BBC lets us know that drinking in Britain remains friendly and sociable as long as you keep up and get your round in. A survey of 7,500 people across 15 European countries has found that in Britain – as well as Sweden – 82% of respondents are happy to buy a round of beer. The BBC reports:

It's rather like being told donkeys still eat strawberries or that bears continue to regard the woods as a toilet, but a survey has suggested that Britons like buying drinks in rounds.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in