Over the weekend UK home improvement and garden centre chain B&Q, in partnership with British Gas and the Mayor of London held London's first light bulb amnesty, where Londoners were invited to exchange a traditional light bulb from their home for a free, energy efficient one (or two).

According to Mayor Ken Livingstone:

‘For those people who have made a New Year’s Resolution to go greener, taking part in London’s first light bulb amnesty is an ideal way to start. This scheme gives Londoners the chance to cut harmful emissions and save money at the same time, by swapping their old, energy guzzling light bulbs for free, energy efficient bulbs. Small lifestyle changes like this really do add up – if all homes in the capital used energy efficient bulbs, we could collectively help reduce emissions by over half a million tonnes, and save £139 million every year.’

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in