Lunchtime is the New Primetime

Lunchtime is the New Primetime
Christine Huang
  • 7 january 2008

A recent NY Times article highlights the rise of midday “media snacking” by cubicle dwellers, a trend that’s affecting not only office culture, but online media producers and the advertisers who help support them as well. An increasing number of 9-to-5ers are opting to spend their lunch hour breaks viewing online shows, news recaps, and maybe the random YouTube clip over the traditional lunch, sometimes stockpiling clips throughout the day and coordinating simultaneous watching with coworkers. Video-hosting sites and other websites featuring video content are seeing a spike in viewership during the three hour period around 12 noon, with shows like Yahoo’s The 9, a best-of-the-Web segment (sponsored by Pepsi), or Political Lunch, a popular three-minute webcast on politics, catered to office snackers (brief with daily updated content). And advertisers are finding that online content made with the midday viewer in mind are perfect for targeted marketing:

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