Mini PreLaunches Clubman With Two Non-Auto Collaborations

Mini PreLaunches Clubman With Two Non-Auto Collaborations
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Dave Pinter, PSFK
  • 2 january 2008

The new not-so mini Mini isn’t scheduled to arrive at dealerships for a few weeks. Although the company is aiming to prime younger buyers interests with two collaborative product launches. The first is a music project with New York based multimedia magazine publisher Visionaire. Called ‘Visionaire 53 Sound’ the issue, which sells on the Web and in stores for $250, includes five picture-disc 12-inch records with a portable record player shaped like a Clubman, trademarked the “Mini Clubman Vinyl Killer.”

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