Moving Brands Launches Collaborative Fashion Label Weare

Moving Brands Launches Collaborative Fashion Label Weare
Orli Sharaby
  • 22 january 2008

Creative branding agency Moving Brands has set out to further blur the lines between designer & consumer, posing the questions: why can’t a branding agency also be a fashion label, and why can’t clothing be designed as a collaborative effort? To answer those questions, Moving Brands has launched a new fashion label called Weare, which came out with its first product, a scarf, this January. During Christmas time, Moving Brands invited friends, clients, and anyone else to send them pixelated messages and pictures via a web interface. The images were streamed to a display in the Moving Brands window, and now the same sequence of pictures has been printed on a limited edition scarf that can be purchased through the Weare site.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.