Creative branding agency Moving Brands has set out to further blur the lines between designer & consumer, posing the questions: why can’t a branding agency also be a fashion label, and why can’t clothing be designed as a collaborative effort? To answer those questions, Moving Brands has launched a new fashion label called Weare, which came out with its first product, a scarf, this January. During Christmas time, Moving Brands invited friends, clients, and anyone else to send them pixelated messages and pictures via a web interface. The images were streamed to a display in the Moving Brands window, and now the same sequence of pictures has been printed on a limited edition scarf that can be purchased through the Weare site.

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