MSN to Launch Cause Marketing Portal

MSN to Launch Cause Marketing Portal
Allison Mooney
  • 17 january 2008

At London’s World Entrepreneurial Summit, the news was announced that MSN is building a new portal devoted to cause marketing. The soon-to-launch online community, a partnership with WhatOnEarthIsGoingOn, aims to match consumers with “like-minded brands” whose values align with their own.

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