With high-street retailers getting designer copies into stores within weeks, and transeasonal collections creating confusion on the catwalks, the newly relaunching fashion brand Halston have decided to shake up the traditional industry structure by offering a selection of their new range on fashion e-tailer Net-a-porter the day after the show.

Last season Net-a-porter scored a coup by offering the chance to order the new RM for Roland Mouret collection the day after the show, but whilst this still left a few months wait for delivery, the new deal with Halston will let shoppers buy – and receive – the new collection 24 hours after the catwalk show.

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