It was surprising to see a record label emerge from a video game maker a couple of years ago when EA launched their own record label. It's equally interesting to see how new music based video games such as “Rock Band” and “Guitar Hero” are driving digital downloads. In just two months since “Rock Band” was released, 2.5 million additional songs have been downloaded. Similarly, “Guitar Hero III: Legends of Rock” has sold over 5 million songs since November. According to Reuters:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in