Nike Considered.

Nike Considered.
Design
Christine Huang
  • 16 january 2008

We’ve been following the work of culturepreneur Jeff Staple for a while now, so we were pretty excited to hear that Nike Considered, a project he and his team began developing more than four years ago, would be making its mass market debut next month. Nike’s upcoming Air Jordan XX3 will be the brand’s first truly green sneaker, made fully “Considered” – which, according to Staple’s blog, must maintain these benchmarks:

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