Color is a very powerful force not only in design, but in life, and color palates have a singular (if subtle) way of capturing, reflecting, and impacting the cultural zeitgeist. That's particularly evident in fashion, where color is a crucial element to design. Going way beyond “pink is the new black” and “this season, everyone has to own something yellow,” it's fascinating to witness how an entire industry's color choices can shift and sway with the changing times.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)