BA is to launch a new transatlantic brand that will take advantage of the OpenSkies agreement and fly folk from the US directly to continental Europe (instead of via Heathrow). The new airline that borrows from the pact's name will launch in June with a Boeing 757 aircraft operating daily from New York to either Brussels or Paris Charles de Gaulle airports.

BA is to launch a new transatlantic brand that will take advantage of the OpenSkies agreement and fly folk from the US directly to continental Europe (instead of via Heathrow). The new airline that borrows from the pact’s name will launch in June with a Boeing 757 aircraft operating daily from New York to either Brussels or Paris Charles de Gaulle airports. A second aircraft will be added later this year to fly to the other EU destination, the Telegraph reports.

The service had considered a business only option, but there seemed to be a lack of demand when they researched it.

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