Pop Up Culture
Last weekend’s Financial Times examined the global trend of temporary, pop-up spaces for galleries and retailers. The writer credits the first example to Rei Kawakubo of fashion label Comme des Garçons:
…she set up a temporary retail outlet in a disused, dilapidated building in an unlikely neighbourhood of Berlin. The space was cleaned up – just enough – and equipped with rails of clothes, some design objects and a cash register. It was an instant success. Customers who found it felt they were in on something edgy, secret and slightly illicit: something that was hardly a business at all.