Last weekend's Financial Times examined the global trend of temporary, pop-up spaces for galleries and retailers. The writer credits the first example to Rei Kawakubo of fashion label Comme des Garçons:

…she set up a temporary retail outlet in a disused, dilapidated building in an unlikely neighbourhood of Berlin. The space was cleaned up – just enough – and equipped with rails of clothes, some design objects and a cash register. It was an instant success. Customers who found it felt they were in on something edgy, secret and slightly illicit: something that was hardly a business at all.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in